Project Rock/Under Armour
Dwyane “The Rock” Johnson may be known for his tough persona, but under the muscle, sweat, and ink is a charitable guy. Johnson’s newest Project Rock shoe and apparel collection is unapologetically patriotic, and gives back to veterans, too—and the drop’s timing, just before Veteran’s Day, serves to highlight the cause.
The Project Rock release is in collaboration with UA Freedom, an initiative by Under Armour to support the physical and mental wellbeing of former and current military members and first responders. Under Armour says the collection will help support the Fisher House Foundation, a nonprofit that provides free housing near military and VA medical centers for families while their loved one is in the hospital, but didn’t share exact details about the efforts when asked for clarification.
The Project Rock x UA Freedom collection will feature a brand new red, white and blue colorway of the PR2 training shoe. With a navy blue upper, a white sole, and eye-catching red laces, the shoe’s design gives a subtle nod to its military inspiration. The breathable shoe design, which was first released in June, was created to provide a “zero gravity feel” and flexible performance.
This type of release is nothing new for Project Rock. The actor’s debut PR1 training shoe also honored U.S. service members with a similar blue, white, and red colorway. That shoe was released in 2018 on Memorial Day, and Johnson celebrated the release by donating gym equipment to Joint Base Pearl Harbor.
In addition to the new patriotic PR2, the charitable Project Rock apparel collection will also feature hoodies, sweatpants, and shirts in a similar color scheme. All of the pieces feature The Rock’s famous Brahma Bull logo, a staple of any Project Rock launch.
Project Rock was first launched in March 2016, later expanding to athletic apparel and shoes. Prior this this latest launch, the PR2 trainers were available in three colorways.
The Project Rock’s products benefitting UA Freedom are available now on UA.com and in U.S. Under Armour stores. The shoes and apparel will also be sold through DICK’S Sporting Goods retail channels.